Ethan Allen is putting its 1,500 interior designers out front and introducing a new membership program to deliver more value to next-generation customers.
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Do Neiman Marcus, Saks and Nordstrom Discount Outlets Draw Customers to their Full-Priced Luxury Stores?
Luxury department stores, like Neiman Marcus, Nordstrom and Saks, have long been plagued by the problem of how to get rid of last season’s unsold merchandise without cluttering up their stores with too many sales signs and off-priced racks. It hurts the luxury brand image. While they could sell it through to liquidation wholesalers, the […]
Tiffany Needs LVMH as Much as LVMH Needs Tiffany
In a surprise move, LVMH made an unsolicited $14.5 billion offer for Tiffany and Company. Confirming that the offer has been made, LMVH said in a statement that its discussions are still in the early stages and that there is no assurance that an agreement will be reached. According to Reuters, this initial offer valued […]
LVMH Sees Luxury’s Future in Mission-Driven MadHappy
LVMH has a lock on the current luxury market. Its latest financial report testifies to that, with 16% revenue growth for the first nine months of 2019 to reach € 38.4 billion in revenue. That comes on top of 10% year-over-year growth in 2018 on €46.8 billion in sales.LVMH is the biggest and baddest player […]
Cultural Relevance Is Key To Success In Marketing Luxury in China
Interview with Daniel Langer, Ph.D. and CEO of management consulting firm Equite, about the opportunities and pitfalls that luxury brands face marketing in China. He finds luxury strategies that work in the Western world don’t translate easily to China.
