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The phrase “post-aspirational consumers” is catching on in marketing circles, implying that consumers have evolved beyond aspiration as a motivator for purchase. Bain, one of the leading lights in the luxury market, gave the term its official imprimatur describing the “rise of a post-aspirational mindset.”For years the term “aspirational consumer” has been used in the […]
Ever since news broke that LVMH Moët Hennessy Louis Vuitton was acquiring Tiffany & Company, speculation has swirled about how the giant French luxury conglomerate would fold in this iconic American brand. Aside from some bland corporate messaging, LVMH has been mum on its plans.But one thing is for sure, after a protracted and contentious […]
This year’s fifth annual State of Luxury report takes a look back at the year that was, but more importantly, looks ahead to what 2021 holds for companies competing in the luxury market.As 2021 dawns, it will be a year of transition for the luxury market after the reset brought on by the Covid-19 pandemic. […]
The Covid pandemic took a big bite out of the reliably buoyant luxury market. The personal luxury goods market, which includes fashion, jewelry, watches and beauty, will drop 23% this year to $257.5 billion, the largest annual decline in history and the first time sales have dropped since 2009, according to Bain’s 2020 Fall Luxury […]
The luxury deal of the century is back on track. Pending Tiffany shareholder approval, the French conglomerate LVMH will acquire Tiffany and Company for $15.8 billion, making this the biggest deal for the world’s biggest luxury company, a company which has grown to 75 brands through acquisitions alone.A few short months ago, LMVH was looking […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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