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VRAI Is Diamond Foundry’s Channel To Make Lab-Grown Diamonds True Luxury

Couples are increasingly choosing a lab-grown diamond for their all-important diamond engagement ring purchase. The Wall Street Journal reported that more than one-third of U.S. couples chose a lab-grown center stone in 2022, based upon a survey conducted by The Knot among nearly 12,000 engaged couples.Younger couples purchase lab-growns at a far higher rate than the […]

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Pandora Proves It Is More Than Charms With A New Lab-Grown Diamond Jewelry Collection

Pandora Jewelry is the world’s largest jewelry brand, generating some $3.2 billion last year by selling over 102 million pieces of jewelry in 100+ countries through 6,800 points of sale, including some 2,400 of its own stores.It became what it is today by reimaging the classic charm bracelet in 2000, which remains the company’s flagship […]

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Blue Nile To Become Another Jewel In Signet Jeweler’s Crown

Signet Jeweler just announced it signed a definitive agreement to acquire Blue Nile, a pioneering digital disruptor in the diamond jewelry business, founded in 1999.With the $360 million cash deal expected to close in the third quarter, Blue Nile brings a war chest of over 650,000 diamonds, more than three million online customers and sales […]

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With IPO in the Works, Blue Nile Plans To Make Diamond Jewelry More Accessible

Blue Nile, a market leader in online diamond jewelry, has combined with Mudrick Capital Acquisition Corp. II, a special purpose acquisition company (SPAC), to take the company public with an expected listing on NASDAQ in early fourth quarter 2022.The company is valued at $873 million and is anticipated to generate some $450 million in capital […]

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Lab-Grown Diamonds Have Earned Luxury Status

In 2018, the FTC permitted “a mineral consisting essentially of pure carbon crystallized in the isometric system” to be described as a “diamond,” whether naturally occurring or man-made. Ever since then, the jewelry establishment has been erecting barriers of entry for lab-grown diamonds into their lucrative $84 billion global market.The Natural Diamond Council established the […]