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Successful brand partnerships are made when it’s a win-win for both brands. That is what the just announced Gap partnership with Kanye West’s Yeezy brand promises.The Gap brand desperately needs a turnaround plan, with global sales falling from $5.3 billion in 2017 to $4.6 billion in 2019. After trying so hard and failing so badly […]
Luxury brands have long had an affiliation with sports, but it’s largely been to elite sports like golf, tennis, polo and other equestrian events, motor sports and sailing—not so much rough-and-tumble team sports like football, soccer or basketball. Those team sports have largely been the province of Nike, Adidas, Under Armour and Puma, a brand […]
We’ve all seen the headlines: “Low prices aren’t fun anymore – consumers have reached peak happiness with clothing purchases,” on CNBC and “The ‘retail apocalypse’ is an apparel apocalypse,” on Retail Dive. After looking around the industry and studying the research and analyst reports, I find the conclusion unequivocal. American consumers are over their love […]
Luxury brands are hitting the street, literally. Street-inspired fashion is popping up all across the luxury spectrum. It has created such pairings as Gucci and Dapper Dan, Louis Vuitton and Supreme, Ralph Lauren and Palace, Fendi and Fila and Chanel and Pharrell Williams. Most of these are limited-edition collaborations, but LVMH brought on Virgil Abloh, […]
Luxury brands are caught between a rock and a hard place. They keep trying to up their prices by elevating their luxury value proposition, but the foundation on which they are trying to build that perception is shifting out from under them as consumer’s idea of luxury and theirs no longer align. Quite simply, luxury […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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