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The direct-to-consumer fashion brand Everlane made a big splash upon its founding in 2010 by Michael Preysman. It introduced the idea of “radical transparency” in pricing for fashion basics with a commitment to ethical business practices for people and the planet. Preysman was named to Forbes’ 30 under 30 class of 2015 and honored as […]
Hugo Boss believes it can reach $5.6 billion in revenues by 2025. But after Hugo Boss presented its upwardly revised Claim 5 strategic plan, some investors held their neutral rating, signaling its ambitious goals may be out of reach.
The Succession series shows how the truly successful professional class dresses: in quiet luxury style. Norwegian Wool is brand that embodies that ethos.
Legendary management guru W. Edwards Deming famously said, “In God we trust. All others must bring data.” That’s particularly germane in these confounding times when the typically reliable data-driven economic indicators provide vastly different reads on the future. Instead, we need to turn to other indices to weigh the scales for our predictions. Such is […]
Balenciaga, the luxury brand owned by Kering, is making news again after being caught up in a cultural firestorm late last year when it featured children in what many considered an over-sexualized way. Now it is facing another threat: dilution through satire. YouTuber demonflyingfox reimagined the Harry Potter cast of characters as Balenciaga models, poking fun […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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