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Covid Pandemic Was a Shot in the Arm for Online Luxury Fashion Brands, like Farfetch

When life as we know it came to a stop due to the pandemic, fashion retail, which was already challenged before the pandemic, became one of the hardest hit sectors. Many people didn’t have to report to work, so buying new clothes was put on hold, except for casual comfort wear suited to a stay-at-home […]

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Ralph Lauren Polo

Three Years Into Its Turnaround Plan, Ralph Lauren Takes a Big Step Backwards

Almost exactly three years ago, Ralph Lauren Corp’s CEO Patrice Louvet announced an ambitious strategic growth plan, called “Next Great Chapter.” Two years in, it showed modest success, then Covid hit and the bottom fell out. Now the company’s revenues are at levels passed by in 2007. Ralph Lauren faces a long steep climb back […]

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Gap store interior

Kanye West Gets What He Always Wanted In Partnering With Gap

Successful brand partnerships are made when it’s a win-win for both brands. That is what the just announced Gap partnership with Kanye West’s Yeezy brand promises. The Gap brand desperately needs a turnaround plan, with global sales falling from $5.3 billion in 2017 to $4.6 billion in 2019. After trying so hard and failing so […]

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Suitsupply store Tysons Galleria

In Retail First Impressions Count: Suitsupply Is a Brand That Understands That

A recent midweek afternoon shopping trip took me to the King of Prussia Mall. Truth be told, I am not an enthusiastic mall shopper and King of Prussia, as the nation’s third-largest mall, is a monster to navigate. Whenever I go, I almost always park near Nordstrom because of all the stores in the mall, […]

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Gap

What’s Needed to Turnaround Gap?

For nearly a year, we’ve been anticipating Gap Inc. to split off Old Navy, the largest of its six brands with about the same number of stores globally as the flagship Gap brand – 1,219 Old Navy stores compared with 1,221 Gap – but with nearly half ($5.7 billion) of total corporate sales ($11.7 billion) […]