Early results for American Eagle collaborations with Sydney Sweeney and Travis Kelce set AEO up for a strong second half of the year.
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JCPenney Goes From Forgotten To Fashion-Forward In Bold Marketing Strategy
The “Yes, JCPenney” marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.
Burberry’s Turnaround Begins As Its Reputation Skyrockets
Burberry’s global reputation surged in 2025, coinciding with the appointment of Joshua Schulman as CEO and implementation of his “Burberry Forward” strategic plan.
Lululemon Is Losing Its Edge As Competitors Gain
Lululemon sales flagged in the Americas during 2024 and mounting headwinds, most especially in the U.S., challenge growth this year and next.
Fears Of Luxury Market Recession Grow As LVMH Revenue Falls
LVMH reported 3Q2024 ended down 3%, with Asia off 16% and Fashion & Leather Goods down 5%. LVMH called it a cyclical downturn but it may be bellwether of worse ahead.
