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interior design

What’s Missing in the Interior Design Industry? In a Word, BRANDING!

In preparation for my September 12 talk at the New York International Carpet Show (NYICS) on Trend Insights:  What Consumers Are Looking for Now!, I have been digging into the interior design industry, one that leads the consumer market in home design trends. ASID (American Society of Interior Designers) just released a new state of […]

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woodstock

How to Make Word-of-Mouth Work for Small Businesses

On August 15-18 the 47th anniversary of Woodstock will be celebrated, a watershed moment for we Baby Boomers in the 60s, when nearly half-a-million young people gathered on a farm in upstate New York for a festival of ‘Peace and Music.’ Woodstock was also notable as one of the early examples of word-of-mouth marketing’s power, […]

content marketing

Successful Content Marketing Starts with Research

Today it seems like every brand is doing it:  Content Marketing.  Gone are the days of simply taking out an ad with a product-as-hero picture and some expressively, and expensively, crafted benefits copy to sell.  Now brands need to tell stories about their products and what unique differences they offer to the customer.  So content […]

marketing luxury beauty in brand new style white paper

Luxury Beauty: Does the ‘Lipstick Effect’ Still Hold Today?

Back in 1999, former Harvard University Professor, and now Professor Boston University, Juliet Shor introduced the ‘lipstick effect’ theory in her book entitled The Over Spent American (1999).  Her thesis: Consumers will buy higher-priced, more prestigious lipsticks, specifically Chanel, that are used in public, vs. lower-priced, less prestigious brands that are used in privacy of the […]

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Lucury brand story telling

Luxury Brands: Tell New Stories for Your Most Profitable Customers

Brands need new stories to tell that connect with the next generation’s values and mindset In a recent Adweek article about five trends shaping the future of retail, Christopher Brace, CEO at Syntegrate Consulting, made it crystal clear: Brands need to tell new stories to capture the next generation customers.  On the need for effective story […]

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