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After one of the more tumultuous years in American history, rocked by the triple whammy of the pandemic shutdown, wide-spread social unrest and a deeply contentious presidential election, it is no surprise that American’s trust in institutions has eroded sharply. An April 2021 Pew found only 24% of Americans trust the federal government to do […]
Ever since news broke that LVMH Moët Hennessy Louis Vuitton was acquiring Tiffany & Company, speculation has swirled about how the giant French luxury conglomerate would fold in this iconic American brand. Aside from some bland corporate messaging, LVMH has been mum on its plans. But one thing is for sure, after a protracted and […]
The luxury deal of the century is back on track. Pending Tiffany shareholder approval, the French conglomerate LVMH will acquire Tiffany and Company for $15.8 billion, making this the biggest deal for the world’s biggest luxury company, a company which has grown to 75 brands through acquisitions alone. A few short months ago, LMVH was […]
Everyone knows that word-of-mouth marketing is the most effective and efficient way to attract new customers to a brand or a store. Yet before the widespread adoption of social media, word-of-mouth happened by accident and was not something easily managed. Then along came Facebook, Twitter, Pinterest and Instagram and brands discovered new ways to manage […]
For years companies have been looking for ways to contribute in meaningful, measurable ways to society and the environment. That need for corporate purpose beyond just making money has only accelerated since the Covid pandemic hit. A survey among 1,000 corporate employees conducted by McKinsey back in October 2019 found that 82% said it is […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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