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Luxury brands have long had an affiliation with sports, but it’s largely been to elite sports like golf, tennis, polo and other equestrian events, motor sports and sailing—not so much rough-and-tumble team sports like football, soccer or basketball. Those team sports have largely been the province of Nike, Adidas, Under Armour and Puma, a brand […]
For years the royals have been a cash cow for the British economy and its merchants. In 2017 the global Brand Finance firm estimated the annual contribution of the royal family at £1.8 billion ($2.33 billion), including £500 million in tourism, £193 million in Royal Warrants (official endorsements for over 800 brands used by the […]
New study by Gartner L2 finds RH (a.k.a. Restoration Hardware) is way behind other specialty retailers in digital performance
This post contributed by my American Marketing Group partner, Paul Friederichsen. Sometimes you just need experience, perspective, and creativity on your side at the strategic level. Having the right partner can either validate and enhance the direction you’re headed or help you with a much-needed course correction. Would you ask, “why work with an accountant?” […]
In survey after survey that Unity Marketing conducts with brands and retailers, word-of-mouth marketing inevitably rises to the top as both their most used and most effective marketing medium. Word-of-mouth has credibility unmatched by any other. Unlike paid advertising and marketing messages pushed out by brands and retailers, word-of-mouth communicates authentic news that the one […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam