Beauty industry growth is slowing as consumers turn to “dupes” that mimic premium brands for less. Meg Pryde’s Brandefy has been a leader in developing “dupe culture.”
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Why E.L.F. Acquiring Hailey Bieber’s Rhode Is A Disruptive ‘Match Made In Heaven’
E.l.f. Beauty acquired Hailey Bieber’s Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.’s largest acquisition and crucial as E.l.f. growth slows.
How E.L.F. Beauty Became a ‘Sticky’ Brand
e.l.f. Beauty stock took a hit recently from analyst Carson Block at Muddy Waters. He failed to quantify the unquantifiable sticky quality of the brand.
Why Dermatological Beauty Is L’Oréal’s Growth Leader
L’Oréal Dermatological Beauty is its fastest growing division while Luxury has slowed. After investing in Galderma, it is bolstering its position in dermatology.
Ulta Is Ready For The New Face In Beauty
Now that the face masks have come off and life is steadily getting back to normal, women have a new relationship with the face they see in the mirror. Their old skincare and makeup routines have fallen by the wayside, replaced with a new focus on health and a desire to express one’s own most […]
