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While the jewelry industry pulls its collective hair out over mined versus man-made diamonds and millennials, it is time to change the conversation and talk about another gem perfectly suited to the next generation luxury jewelry consumers. Pearls are a natural, organic, environmentally-sustaining and virtually-renewable gem. Pearls come in all shapes and colors, play well […]
Ever since Salesforce.com CEO Marc Benioff declared that “Loyalty is dead,” in a November 2017 interview with Mad Money’s Jim Cramer, business leaders have been wringing their hands. But listen beyond the attention-getting soundbite, and you will learn that what Benioff is talking about is the way businesses define customer loyalty, i.e. as a program. […]
Fast Company magazine recently identified five cutting-edge retailers that have figured out how to compete in the age of Amazon and bring shoppers back to the physical store in an article entitled “The future of retail in the age of Amazon.” Three of the five retailers profiled – Mall of America, Target and Martin Patrick 3 […]
Sports utility vehicles are on a roll, both in the high-end luxury car segment as well as in the mass-market. Further, the prices of mass-market SUV brands are rising while those of luxury SUV are dropping, narrowing the price gap between high-end and mass-market SUVs, according to a new report from Edmunds, the car buying […]
In this age of Big Data, when every retailer’s cup runneth over with consumer information, it has become easy to say, “Demographics don’t matter.” Take this article in HuffPost’s Advertising Week by Alexander Jutkowitz, who writes: “Ending our reliance on demographics will not only make us more effective marketers, but will also help eliminate damaging stereotypes that crop up so […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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