Yesterday’s New York Times published a story about Shinola, famous for its ‘Made in Detroit’ watches, bicycles and leather goods. It profiled how the company kickstarted a renaissance of growth and prosperity in Detroit. Reporter Alex Williams wrote: As recently as a few years ago, when Mr. Kartsotis started his company [Shinola] known for its […]
Archive | HENRYs (High-Earners-Not-Rich-Yet)
RSS feed for this sectionWest Elm Knows What HENRYs Want — You Can Too!
Williams-Sonoma Inc. just released its corporate quarterlies. The company reports that its third-quarter revenues rose 7.8% and profits were up 8.6%. But not all of the Williams-Sonoma brands could boast such great news. The luxury-leaning Williams-Sonoma flagship brand was up a measly 1.2%, while mass-market targeted Pottery Barn eked out 2% growth. West Elm, its […]
Real Estate Professionals: Are You Stuck Selling New Homes to Yesterday’s Buyers?
Understand the next generation’s needs and longings for home Back in 1992, my husband and I carved out a 2 acre lot from 20 acres of woodland in Lancaster County, PA, home of the Amish, and built a custom home in the country. We’ve been here ever since, as our sons grew […]
Who Are the HENRYs? What Do They Want? Why Do They Matter?
HENRYs (high-earners-not-rich-yet) describes a demographic segment of customers with incomes from $100k-$249.9k. They don’t think of themselves as affluent or luxury class. Quite the opposite: they view themselves as middle-class. But unlike the traditional middle-income customers who lost over $4,000 of income in the recession, HENRYs still have spending power. HENRYs are the new mass-market […]
What Do HENRYs (High-Earners-Not-Rich-Yet) Want? Gain access to the consumer demographic key to your future
Understand the most important, yet overlooked, demographic segment of affluent consumers, the key to the future of the luxury market A new mini-book by Pam Danziger, entitled What Do HENRYs Want?, uncovers the new demographic segment key to marketing success over the next ten years — the HENRYs. They are the high-earners-not-rich-yet customers with household […]