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Home furnishings brands: Meet the HENRYs! The gatekeepers to future prosperity. HENRYs (High Earners Not Rich Yet) are an often overlooked and not a well understood segment of consumers. HENRYs have high incomes, ($100,000-$249,999) putting them in the top 20% of all U.S. households, but not nearly as affluent as the Ultra-affluents (top 2-3% with […]
Discover how HENRYs — high-earners-not-rich-yet consumers — can help entrepreneurs grow their businesses I recently shared with host Paul Durante of The Ultimate Entrepreneur with Jay Abraham radio show to talk about HENRYs. Click here to hear our discussion. About Jay Abraham Abraham is the world’s preeminent business growth expert. He is a mammoth […]
In a recent blog, economist Harry Dent reported, “The Affluent Market Is Finally Fading…and Fast.” He studies demographic trends and his forecasts are based upon the predictable shifts in consumer spending that coincide with the aging of consumers: the Generational Spending Wave. He reports that the latest generation of the most affluent American consumers reached […]
You Are Invited to Sponsor a New Study of Affluents and their Shopping Preferences & High-End Purchases What are the trends will impact the shopping behavior of affluents in 2016? How will those trends affect your company’s growth prospects this year? What challenges will you face at retail this year? What opportunities can help you […]
The home furnishings market was hit, and hit hard, by the recession. Not until 2014 did the home furnishings market claw its way back to its pre-recession peak, reaching $288 billion as measured by consumer expenditures. But while the size of the home furnishings market may have recovered, the way American’s shop for home furnishings, […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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