Archive | HENRYs (High-Earners-Not-Rich-Yet)

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GAFO Sales 2007-May 2015

How to Entice Holiday Shoppers This Year? Set your sights on the affluent ‘heavy-lifters’

What’s your retail marketing strategies for holiday 2015? Now that the National Retail Federation (NRF) has downgraded its retail forecast for 2015, from 4.1% increase to only 3.5% over 2014, what is your strategy to jump start retail sales this holiday season? For my money I think holiday 2015 is going to be much tougher […]

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How to Connect your Brand with Your Best Target Customer Online

Unity Marketing provides focused consumer insights to help your business thrive in the online world A client recently came to Unity Marketing because they wanted to make a big splash with a new online website rich in content.  They had questions about the content strategy, what information it should communicate and how best to engage […]

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Meet the HENRYs

Meet the HENRYs: New Target for Mass-Market Brands and Gatekeepers to the Luxury Market of the Future

New Unity Marketing trend report helps brands position for the mindset of the ‘High-Earners-Not-Rich-Yet’ mass-affluent customers which hold the key to success for all marketers in the current consumer economy. With the middle-class consumers losing discretionary spending power, the HENRYs are the ‘new mass market’ for marketers and brands up and down the pricing scale. […]

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Affluents Are Enjoying the Little Things in Life – Resisting the Temptation to Over-Spend & Liking It

Affluent consumer confidence took another turn for the worst in the second quarter 2015, according to the latest survey conducted by Unity Marketing. The five key measures of how affluents feel about the overall economic health of the country and their personal financial situation all dipped in the most recent survey after rising in the […]

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Five Trends that Will Shape the Affluent Consumer Market in 2015

Unity Marketing publishes a new report that describes the key trends shaping the market for luxury in 2015 and beyond In 2015 the U.S. affluent consumer market will be more important than ever to luxury brands worldwide. But the affluent consumers who are the primary targets for luxury brands are changing. The affluents are experiencing […]