Tag Archives: Zales

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How Signet Differentiates Kay and Zales To Expand the Mid-Priced Jewelry Market

Following a challenging pandemic year when Signet Jewelers’ sales declined 14.8%, the company’s turnaround began in earnest during the second half of the fiscal year. Fourth quarter sales rose 1.5% – and 5.1% in North America where the company generates over 90% of revenue.The company’s recovery continues apace, with revenues reaching $1.7 billion in first […]

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Signet Jewelers – Parent of Kay and Zales – on Its Strategy of Love

After a disappointing 2019, when jewelry store retail sales were basically flat from the year before–$32.2 billion compared to $32.4 billion in 2018–the new year 2020 started with a bang. January 2020 sales rose 11.2% over previous year and hopes were high that similar growth would continue for the rest of the year.Then Covid hit, […]

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