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Collaborations With Target, Wrangler And Barbie Help Kendra Scott Jewelry Do More Good

Brand collaborations have become a really big thing with last year breaking records in collabs and product drops, according to Queue-It, a software company that helps brands manage online traffic.Unlike traditional licensing, which is largely transactional, more narrowly focused and longer term, collaborations lean into the partners’ creativity to bring something new and fresh to […]

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