Tag Archives: Traeger

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In The Battle For The Barbecue, Traeger Competes As The ‘Apple’ Brand

Within a week of each other last year, the century-old Weber grill company and the 35-year-old upstart Traeger filed IPOs. Coming out of the block, Traeger shares traded at a premium of $25 to Weber’s $16 per share, and Traeger reached its peak at $29 the day after Weber filed. But by the end of the […]

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Traeger Grills Catch Fire, Using Community to Spread its Message

Traeger opened on the NYSE a little over a week ago. An opening trade for over 3 million shares at $22 per share was well above its planned IPO price between $16 to $18. It’s now trading over $30 per share. It has well exceeded its projected ~$2 billion valuation.In an interview shortly before the […]

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