Tag Archives: Tiffany

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Tiffany-Coty Perfume License: Five Keys to Luxury Brand Licensing Success

Luxury licensing has suffered from a bad reputation after being overused back in the 20th century. Specifically, luxury brand names often were linked to substandard, poor quality products. Quality is a traditional cornerstone of the luxury brand platform and the old ways of licensing frequently violated those principles. Besides quality issues, luxury brand licensing led […]

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Tiffany Sales Tumble in U.S.: Prospects for Growth

Tiffany & Co. just reported results for first quarter ending April 30, 2017. While worldwide sales rose 1% YoY, sales in the Americas were down 3% and comparable store sales dropped by 4%. These results compare unfavorably to the U.S. retail jewelry market overall, which rose 1% for the first three months of 2017, as […]

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Why Tiffany Fails & Brands like James Avery Succeed

Last week Tiffany gave a depressing report on its two-month holiday sales. U.S. store sales were down 7% from previous year. That caused the company to give a sobering expectation for the full year, with expected net earnings to decline by 10%. But while Tiffany is struggling on New York’s Fifth Avenue, the jewelry market […]

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Tiffany Knows the Power of Gifting to Build a Brand

Deloitte, the international management consulting firm, just issued a research report about the changing tastes and behavior of affluent luxury consumers. Among the key take aways from the report is one about the power of targeting the gift market. The report states: “ They must have read Unity Marketing’s new Gifting Report, which details the enormous […]