Brand collaborations have become a really big thing with last year breaking records in collabs and product drops, according to Queue-It, a software company that helps brands manage online traffic. Unlike traditional licensing, which is largely transactional, more narrowly focused and longer term, collaborations lean into the partners’ creativity to bring something new and fresh […]
Tag Archives: Target
What Amazon Prime Day And Other ‘Christmas in July’ Events Predict For Holiday 2022
Amazon Prime Day event, held July 12 and 13, broke records to become the biggest event in company history. However, the company didn’t provide a final sales tally, and we likely won’t get the results until next quarter. As it is, news from the retail giant wasn’t so good in the second quarter, with revenue […]
Forget Omnichannel Retail and Think Harmonically — Target, Ulta and Best Buy Have
Omnichannel is a term losing favor in retail circles. For example, SageBerry Consulting’s Steven Dennis took retailers to task for thinking that omnichannel strategies are the answer for what ails retail. “The problem for far too many retailers is that they still are stuck in their channel-centric thinking and their organizations, metrics, systems and incentives still reflect […]
Why Neiman Marcus Turned to Small Retailer STORY for Much-Needed Retailing Inspiration
Specialty retailers, if you aren’t convinced that you are positioned for the next big trend in retailing, then here is more proof. Another of the ‘big boy’ retailers, Neiman Marcus, is looking to a specialty retailer to help it restore some of its lost magic and learn some new tricks about how to sell in […]
REI Nailed It with #OptOutside!
REI knows ‘Black Friday’ isn’t ‘Black Friday’ anymore, so closing its stores won’t hurt, but only help the brand REI, a unique co-op retailer whose members pay a fee to belong, got unimaginable publicity with its announcement that its stores will remain closed on ‘Black Friday.’ #OptOutside, which encourages its members to spend the day […]