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Brand collaborations have become a really big thing with last year breaking records in collabs and product drops, according to Queue-It, a software company that helps brands manage online traffic.Unlike traditional licensing, which is largely transactional, more narrowly focused and longer term, collaborations lean into the partners’ creativity to bring something new and fresh to […]
Amazon Prime Day event, held July 12 and 13, broke records to become the biggest event in company history. However, the company didn’t provide a final sales tally, and we likely won’t get the results until next quarter. As it is, news from the retail giant wasn’t so good in the second quarter, with revenue […]
Omnichannel is a term losing favor in retail circles. For example, SageBerry Consulting’s Steven Dennis took retailers to task for thinking that omnichannel strategies are the answer for what ails retail.“The problem for far too many retailers is that they still are stuck in their channel-centric thinking and their organizations, metrics, systems and incentives still reflect that,” Dennis wrote.Numerous […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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