In the new experience economy, the very idea of what a store is has changed. It’s transformed from a place for people to buy things into a place where people engage in shopping experiences of discovery and delight where product is the reward they take home. Under this new retail experientially-focused model, the old “product […]
Tag Archives: STORY store
Secret Of Retail Success? Give Shoppers More Things To Do, Not More Stuff To Buy
Recently I took my 4 ½ year-old twin grandsons to Dutch Wonderland, an amusement park tailored to the pre-teen crowd. We rode all the age-appropriate rides, strapped into our seats and let the effects of centrifugal force and mild balance disorientation do the rest. But by far their favorite experience was a miniature train where […]
Imagination Retail — The Real Customer Experience People Crave
Call it serendipity or the zeitgeist of our times, but I recently ran into my old friend Ken Nisch at the NRF Retail’s Big Show. Ken is a retail brand architect, as well as a licensed architect leading JGA, a firm that designs retail spaces. His firm works with a long and growing list of […]