Tag Archives: Sephora

Sephora Store by RICHARD CADAN PHOTOGRAPHY

Sephora’s Already-Great Beauty Insider Loyalty Program Is Getting Even Better

Look at most any list of the top retail brand loyalty programs and Sephora’s Beauty Insider typically is on it. Business Insider calls it out for offering members access to beauty classes, special promotions, exclusive sets and extending extra perks through credit cards. Shopify highlights the program’s flexibility that gives members access to discounts to […]

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Sephora 5th Avenue Store

Ulta, Sephora and Amazon: Where Is the $56.4b U.S. Beauty Retail Market Headed

LVMH just released its first-half 2018 financials, and by all accounts, its retail beauty brand Sephora is off to a good start this year. While the company doesn’t break out sales of Sephora in its Selective Retail reporting group, it revealed LVMH Selective Retail grew 9% over the same period the previous year and bragged: “Sephora achieved […]

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Beauty Package

Changing Complexion of Luxury Beauty Retail

Selling prestige beauty used to be a straight-forward business.  The formula was to recruit a celebrity to be the ‘face’ of the brand, put a magic formula in a pretty bottle, and sell it through department stores, with a little sampling and gift-with-purchase thrown in.  But that formula doesn’t work anymore. Today’s affluent consumers, the […]

beauty

Changing Face of Prestige Beauty

New reports get under-the-skin of today’s affluent beauty customer Marketing and selling prestige beauty products used to be a straight-forward business.  You recruited a super-model or celebrity to be the ‘face’ of the brand, put a magic formula in a pretty bottle, and sold it through department stores, with a little sampling and gift with […]