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Kohl’s just announced it’s opening another 250 Sephora at Kohl’s locations this year, bringing the total number of Sephora-enhanced locations to 850 by year-end, reaching nearly 80% of Kohl’s total footprint with the ultimate goal to be present in every store. The Sephora at Kohl’s shops are 2,500 sq. ft. full-sized stores, not just little […]
The fate of many of the nation’s malls hangs in the balance after Macy’s just announced it will close 125 of its stores over the next three years, most of them Macy’s. Here is a partial list of the malls impacted. The move will leave Macy’s with only about 400 stores remaining after shrinking from […]
Look at most any list of the top retail brand loyalty programs and Sephora’s Beauty Insider typically is on it. Business Insider calls it out for offering members access to beauty classes, special promotions, exclusive sets and extending extra perks through credit cards. Shopify highlights the program’s flexibility that gives members access to discounts to […]
LVMH just released its first-half 2018 financials, and by all accounts, its retail beauty brand Sephora is off to a good start this year. While the company doesn’t break out sales of Sephora in its Selective Retail reporting group, it revealed LVMH Selective Retail grew 9% over the same period the previous year and bragged: “Sephora achieved […]
Selling prestige beauty used to be a straight-forward business. The formula was to recruit a celebrity to be the ‘face’ of the brand, put a magic formula in a pretty bottle, and sell it through department stores, with a little sampling and gift-with-purchase thrown in. But that formula doesn’t work anymore. Today’s affluent consumers, the […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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