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Parachute started as a sleepy little bedding brand in 2014. In those early days of e-commerce, it was one of the first to introduce luxury bed linens online, previously a department store staple. Early adopters who took the chance to order online loved Parachute sheets. They rapidly spread the word and Parachute officially became a […]
Luxury Linens Customers Prefer to Shop Online With so many brands on offer, selling luxury linens is a challenging game, even more so now that internet-only brands are emerging intended on disrupting the traditional business of high-end bed linens, online brands like Parachute and Boll & Branch. In any given quarter, about 15 percent of […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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