Tag Archives: Parachute

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Parachute Is Picking Up The Pace To Grow As A Lifestyle Brand

Parachute started as a sleepy little bedding brand in 2014. In those early days of e-commerce, it was one of the first to introduce luxury bed linens online, previously a department store staple. Early adopters who took the chance to order online loved Parachute sheets. They rapidly spread the word and Parachute officially became a […]

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Why Online-Linens Brands Parachute and Boll & Branch Are in the Sweet Spot for Today’s Affluent Market, while Department- Store Brands Like Ralph Lauren Home Are at Risk

Luxury Linens Customers Prefer to Shop Online With so many brands on offer, selling luxury linens is a challenging game, even more so now that internet-only brands are emerging intended on disrupting the traditional business of high-end bed linens, online brands like Parachute and Boll & Branch. In any given quarter, about 15 percent of […]

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