Tag Archives: Montblanc

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What Makes a Brand Luxury? Why Montblanc & Shinola both earn the title

In a recent blog post, I posed the question, New Luxury, Old Luxury; Real Luxury, Faux Luxury – What’s a Brand to Do?   It got me thinking more about what exactly makes a brand ‘luxury.’ To research the question, I happened upon a section from my book, Putting the Luxe Back in Luxury:  How new […]

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