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Brand collaborations have become a really big thing with last year breaking records in collabs and product drops, according to Queue-It, a software company that helps brands manage online traffic. Unlike traditional licensing, which is largely transactional, more narrowly focused and longer term, collaborations lean into the partners’ creativity to bring something new and fresh […]
It’s been three years since the pandemic threw a monkey wrench into the more or less stable wedding market and disrupted the evergreen bridal jewelry business that fine jewelers depend upon. From 2000 to 2019, some 2.2 million weddings took place each year on average. Then couples hit the pause button with lockdowns in place, […]
The concept of the Unique Sales Proposition (USP) has been enshrined in marketing and sales circles for decades. Advanced by advertising executive Rosser Reeves in the late 1940s and 50s and then introduced into the lexicon in his 1961 book Reality in Advertising, he called on brands to extend their product advertising from product features to […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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