It’s been three years since the pandemic threw a monkey wrench into the more or less stable wedding market and disrupted the evergreen bridal jewelry business that fine jewelers depend upon.From 2000 to 2019, some 2.2 million weddings took place each year on average. Then couples hit the pause button with lockdowns in place, and […]
Tag Archives: Kay Jewelers
How Signet Differentiates Kay and Zales To Expand the Mid-Priced Jewelry Market
Following a challenging pandemic year when Signet Jewelers’ sales declined 14.8%, the company’s turnaround began in earnest during the second half of the fiscal year. Fourth quarter sales rose 1.5% – and 5.1% in North America where the company generates over 90% of revenue.The company’s recovery continues apace, with revenues reaching $1.7 billion in first […]
Signet Jewelers – Parent of Kay and Zales – on Its Strategy of Love
After a disappointing 2019, when jewelry store retail sales were basically flat from the year before–$32.2 billion compared to $32.4 billion in 2018–the new year 2020 started with a bang. January 2020 sales rose 11.2% over previous year and hopes were high that similar growth would continue for the rest of the year.Then Covid hit, […]