Tag Archives: Ethan Allen

HENRYs shutterstock_63205534

How Beekman 1802 Mercantile Is Making a Home for HENRYs

Home furnishings brands: Meet the HENRYs! The gatekeepers to future prosperity.   HENRYs (High Earners Not Rich Yet) are an often overlooked and not a well understood segment of consumers. HENRYs have high incomes, ($100,000-$249,999) putting them in the top 20% of all U.S. households, but not nearly as affluent as the Ultra-affluents (top 2-3% with […]