Tag Archives: De Beers

Diamond rings

Diamond Jewelry Sales Are Booming, but Can It Last?

Despite the disruptions from the pandemic, declining marriage rates and the growing availability of lab-grown diamonds as a less expensive but structurally and chemically identical substitute for the natural alternative, the market for natural, mined diamond jewelry has barely skipped a beat. Independent research firm, Edahn Golan Diamond Research & Data reports that overall U.S. […]

Lightbox Jewelry

De Beers Launches Lab-Grown Diamonds: Response to Demand or Move to Dominate the Market?

After years of disavowing the authenticity of man-made diamonds grown in a laboratory, De Beers has suddenly seen the light and responded to consumer demand by offering a lab-grown diamond alternative under the Lightbox Jewelry name. That is what the company would have you believe in its recent announcement that advancements in technology have now made it […]

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