Tag Archives: De Beers

Lightbox Jewelry

De Beers Launches Lab-Grown Diamonds: Response to Demand or Move to Dominate the Market?

After years of disavowing the authenticity of man-made diamonds grown in a laboratory, De Beers has suddenly seen the light and responded to consumer demand by offering a lab-grown diamond alternative under the Lightbox Jewelry name. That is what the company would have you believe in its recent announcement that advancements in technology have now made it […]

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