Tag Archives: Blue Nile

Blue Nile (19) exterior

Blue Nile To Become Another Jewel In Signet Jeweler’s Crown

Signet Jeweler just announced it signed a definitive agreement to acquire Blue Nile, a pioneering digital disruptor in the diamond jewelry business, founded in 1999. With the $360 million cash deal expected to close in the third quarter, Blue Nile brings a war chest of over 650,000 diamonds, more than three million online customers and […]

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Blue Nile: Internet Disruptor Makes the Virtual, Real

Founded in 1999, Blue Nile set out to disrupt the way people buy diamonds, with a special focus on the engagement ring bridal market, skimming the cream off of traditional jewelry stores’ business. The idea of selling engagement rings online grew directly from founder Mark Vadon’s personal experience trying to buy an engagement ring.  After […]