Tag Archives: Apple Stores

Apple Michigan Avenue Waterfront Store, Chicago, IL

How to Be Successful Retailing in the Experience Economy: Lessons from Apple

For the latest and greatest in personal technology, everybody looks to Apple. They lead the pack in creating innovative, user-friendly computing products. And the company takes the same innovative, forward-looking approach to retail. Yet people think of Apple as a product-first technology company, when in fact it is a hybrid that seamlessly combines products and […]

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Secret Of Retail Success? Give Shoppers More Things To Do, Not More Stuff To Buy

Recently I took my 4 ½ year-old twin grandsons to Dutch Wonderland, an amusement park tailored to the pre-teen crowd. We rode all the age-appropriate rides, strapped into our seats and let the effects of centrifugal force and mild balance disorientation do the rest. But by far their favorite experience was a miniature train where […]

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