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No question about it: The pandemic did as yet incalculable damage to small businesses across the country. Help is needed now and American Express is giving it with a $100 million investment to jump-start small businesses this summer. How bad was it? Vice President Kamala Harris, who is acting as the Biden administration’s ambassador to […]
Last year with great fanfare American Express launched a new concept in rewards programs called Plenti. Its hook: it allows members to earn points across multiple brands, rather than just one. So members can earn points by renting a car at Enterprise and redeem them at Macy’s. Apparently many brands are queueing up to join […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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