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Following an abysmal first quarter 2023 earnings report, Victoria’s Secret dropped another bombshell announcing it is expanding bra and panty distribution on Amazon. With an ongoing slide in revenues, Victoria’s Secret needs something to jumpstart sales and it’s decided partnering with Amazon will do the trick. So, it’s launched a branded Amazon Fashion storefront featuring over 4,000 Victoria’s Secret […]
The concept of the Unique Sales Proposition (USP) has been enshrined in marketing and sales circles for decades. Advanced by advertising executive Rosser Reeves in the late 1940s and 50s and then introduced into the lexicon in his 1961 book Reality in Advertising, he called on brands to extend their product advertising from product features to […]
Amazon Prime Day event, held July 12 and 13, broke records to become the biggest event in company history. However, the company didn’t provide a final sales tally, and we likely won’t get the results until next quarter. As it is, news from the retail giant wasn’t so good in the second quarter, with revenue […]
During the early days of the pandemic, a new phrase entered our lexicon: essential workers. Defined by the U.S. Department of Homeland Security, “Essential workers are those who conduct a range of operations and services that are typically essential to continue critical infrastructure operations.”Many retail employees fit that definition including those working in grocery stores, […]
Since its inception, Jeff Bezos has been playing the long game at Amazon. He put everyone on notice in his first shareholder letter in 1997: “We believe that a fundamental measure of our success will be shareholder value we create over the long term. We choose to prioritize growth.” Profits took a back seat to […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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