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Trump Bump: Is Wall Street’s Rally since the Election Felt on Main Street? A Unity Marketing Snapshot Survey

Love him or hate him, President Trump is doing pretty much what he said he was going to do during the election, healthcare aside. So far Wall Street has loved him, with the stock market up over 10% since the inauguration.  And that didn’t change on Friday after the bombing, with the Dow Jones Industrial […]

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marketing

Marketing Is Outdated — It Needs a New Strategy

A friend shared an interesting article with me this week with a provocative title, “Marketing is an outdated practice, period.” It was said at  Adobe’s Think Tank: The Future of Experience Business.   The statement arose around a question about marketing’s role in the experiential economy now that simply selling a product isn’t enough anymore. […]

Shops that POP!

How to Revolutionize Retail in the Age of Amazon

Retailers are struggling with how to compete in this Age of Amazon.  To do that, they typically use the 4Ps model of marketing they originally learned.  But the Age of Amazon has disrupted the traditional 4Ps approach to marketing based on Product-Price-Placement-Promotion. The way to revolutionize retail and win in the Age of Amazon is […]

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Five Ways to Put Luxury Back on Path to Growth

The luxury industry is hitting a wall.  Recent studies from the global leaders in predicting the prospects for luxury market growth testify to it. Deloitte, which studies only the top 100 largest luxury brands, the industry’s best and brightest, sees these companies’ growth slowing over the next five years, as compared with the last five.  […]

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MediaPost Q&A: To Beat Amazon, Stores Go Whole-Hog Analog

Despite the epidemic of omnichannel initiatives, it’s been a bleak few months for retailers. While the millions that mainstream retailers have poured into e-commerce are being rewarded with double-digit gains, they’re still miles behind Amazon. And instead of looking like a bell curve, where chains like Macy’s and JC Penney once dominated, retail now looks […]

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