Call (717) 336-1600 or Email
to consult Pam
Recently I took my 4 ½ year-old twin grandsons to Dutch Wonderland, an amusement park tailored to the pre-teen crowd. We rode all the age-appropriate rides, strapped into our seats and let the effects of centrifugal force and mild balance disorientation do the rest. But by far their favorite experience was a miniature train where […]
As predictions of the coming retail grocery apocalypse flood in, one sector of the retail economy is sure to benefit from the Amazon/Whole Foods mash-up: the butchers, bakers, greengrocers, farmers markets and other specialty food retailers that make their homes on America’s Main Streets. Without a doubt, thanks to Whole Foods, Amazon can deliver better […]
Recent big acquisition news from Walmart and Amazon, ranked #1 and #3 in the Forbes list of the world’s largest retailers, confirmed rumors circulating since at least April that Walmart had its eye on online men’s fashion retailer Bonobos and Amazon was flirting with the idea of buying high-end grocer Whole Foods. While the deals differ markedly […]
Congratulations! You’ve designed a new product that you are sure will be a big hit. Or you have an idea for a new business that is going to answer a previously unfilled need. You love your idea. Obviously, since you’ve invested time, effort and often a great deal of money, trying to bring it to […]
As consumers progress through life stages, each stage presents predictable triggers for consumer purchases in specific categories. Now that the 92-million strong millennial generation is finally starting to grow up, marketers targeting young adults are getting ready for a killing. Born from 1980-2000, the leading-edge millennials are turning 37 this year and while they have […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam