Brand Finance, the London-based valuation and strategy consultancy, is out with its top 50 list of the world’s most valuable fashion brands. While luxury brands, including watch, jewelry and fashion accessories brands, lead the list in numbers, holding 27 of the top 50 slots, Nike remains the fashion industry leader in brand value. The athletic and […]
Retailers Need To Get Ready For The Challenges 2019 Will Bring
Declining American consumer confidence, particularly among affluent consumers who contribute most to the retail economy, could signal a retail slowdown in 2019, and a Deloitte study finds retailers are in a weak position to absorb a decline. It’s the makings of a perfect retail storm.
More Women in Fashion Power Positions Will Mean More Women Fashion Customers
Only 40% of womenswear fashion brands are designed by women and only 14% of the 50 major fashion brands are run by women. Women play a supporting, not a leading role in fashion. That has to change.
Getting Married Today Is Complicated: Zola Can Help
Marriage as a social institution is on the rocks. For the first time in history, there are more single adults than married Americans: some 124.6 million single adults. By comparison, in 1960 over 70 percent of Americans were married. Young couples today are just not buying into marriage like they used to. Despite the fact […]
Why H&M Struggles while Zara Thrives: Because Zara Knows the HENRYs
Why H&M is failing in the fast fashion market and Zara is winning. H&M remains fixed on the 4Ps of marketing approach, while Zara has evolved to the 4Es approach, as described in Pamela N. Danziger’s new book, Meet the HENRYs.