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In beauty circles, the Lipstick Effect, also called the Lipstick Index, is claimed to be the category’s leading economic indicator. The concept is that in times of a recession and other economic stresses, women will indulge in discretionary purchases that provide an emotional uplift without breaking the budget. Lipstick fits the bill.While the lipstick effect […]
Look at almost any list of the world’s most coveted luxury jewelry brands, and among the list including Van Cleef & Arpels, Cartier, Tiffany, Harry Winston, Bvlgari and others, you’ll find David Yurman.After being founded by sculptor David and artist Sybil Yurman a mere 42 years ago, the David Yurman brand has worked its way […]
Last year Americans bought some $180 billion worth of furniture, according to the Bureau of Economic Analysis. The bulk of that was spent with traditional brick-and-mortar retailers, though online e-commerce is taking a growing share of sales, somewhere around 15%. While retailers hope all those products find a happy home, returns are inevitable, especially with […]
Subscription services boomed during the pandemic by offering wary shoppers a convenient way to keep their cupboards stocked, or in the case of meal-kit subscriptions, the ability to recreate restaurant-quality meals at home while many stores and restaurants were closed. Curiosity was a factor too, as consumers had more time on their hands and, in […]
The Meta Store has just opened on Meta’s (the company formerly known as Facebook) Burlingame campus. It is a living lab where people can experience the metaverse for themselves and Meta’s Reality Labs HQ programmers and developers can learn from customers.“Once people experience the technology, they can gain a better appreciation for it,” said Martin […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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