Small is the next big story in retail—small as in independently owned businesses, according to researcher and retail analyst, Pamela N. Danziger of Unity Marketing, In a just-released book, she predicts that these small businesses will be in the retail “sweet spot” for the next decade, fueled by the desire of the highest-spending customers for new shopping experiences that they can’t find at the mall, in the national chains or in big box stores. The most successful among these retailers will be those who have Shops that POP!
Make your retail store irresistible to shoppers — Make it a Shop that POPs!
What is a ‘shop that POPs!’? Danziger explains, “A shop that POPs! creates an extraordinary shopping experience for the customer. Rather than just a store set up to sell stuff, it becomes a stage on which the shop owner tells their special story to and for the customer. It combines a unique vision with carefully curated products and services delivered in a personal and personalized way to people who are not just customers, but true friends. Specialty retailers must play to their number-one competitive advantage: their personal touch.”
Success in retailing today is LESS about what you sell, and MORE about how your sell it.
“It’s simple: Success in retail is less about WHAT they sell and more about HOW they sell it,” Danziger says. “Virtually any product sold by any specialty retailer is available elsewhere, and online probably for less. So the difference isn’t about the product, but how the product is staged to tell a story and how it is delivered to the customer face-to-face, person-to-person, hand-to-hand. That is what makes a shop POP! and what will bring customers back again and again for that special personal experience.”
Introducing Shops That POP! 7 Steps to Extraordinary Retail Success
This new book, Shops that POP! 7 Steps to Extraordinary Retail Success, from Paramount Market Publishing, reveals seven ways retailers can transform their store from ordinary to extraordinary. The book leads with in-depth analysis of today’s evolving and demanding customers and emerging trends in retail that author Pam Danziger is known for. Combined with engaging stories about retailers that have made their shops POP! from co-author Jennifer Patterson Lorenzetti, Shops that POP! tells how to craft a retailing experience that is irresistible to shoppers.
This book reveals the trends that give small independent retailers an advantage for at least the next decade and more importantly how to use those trends to drive business to the local store and Main Street. While this opens opportunities for independent retailers, Danziger and Lorenzetti point out that to compete in this new consumer world, independent retailers have to step up their game.
Small businesses create more new jobs than do the corporate conglomerates. But to do that the small business owner and/or manager must be savvy and learn how to tap into retailing trends, attract high-potential and high-spending customers by providing a new shopping experience that those customers cannot find at the mall, in the national chains, or in big box stores.
In Shops that POP!: 7 Steps to Extraordinary Retail Success, speaker, author, and market researcher Pamela N. Danziger teams up with Jennifer Patterson Lorenzetti (an independent writer specializing in writing for market research and analysis, industry reports, business and technology coverage, and corporate communications) to provide even the most novice of small business proprietors with simple step-by-step instructions on how to go about transforming their stores from ordinary to extraordinary, and learn from seventeen of the nation’s best specialty retailers about how they made their stores “pop”.
Very highly recommended for both community and academic library Business Management instructional reference collections and supplemental studies reading lists. Shops that POP! 7 Steps to Extraordinary Retail Success is particularly commended to the personal reading lists of independent specialty retailers who want to thrive in the volatile and competitive post-recession shopping environment.
Shops that POP! reveals in detail the strategies 17 of the nation’s most successful independent retailers use to create a shopping experience that is different, distinctive, and fun. Customers today demand a true ‘customer-centric’ retailing experience, not in words as many big retailers do, but in reality, like today’s specialty independent retailers do by necessity and design.
“With the 7 POP! principles, the interviews and case studies included in Shops that POP! plus links to the POP! retailers websites and social media, you are invited behind the curtain to see how the best of America’s specialty independent retailers have created their success. Plus you’ll have an arsenal of tools and powerful ideas that can help revitalize your business and your Main Street,” Danziger concludes.
Visit the shopsthatpop Facebook page and share how your shop POPs!
About the Authors
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. Her latest book, Shops that POP! 7 Steps to Extraordinary Retail Success, reveals the secrets to crafting a retail shopping experience that’s irresistible to high-value shoppers.
As founder of Unity Marketing in 1992, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Pam received the Global Luxury Award for top luxury industry achievers from Harper’s Bazaar. She was named to Luxury Daily’s Luxury Women to Watch in 2013. She is a member of Jim Blasingame: The Small Business Advocate’s Brain Trust and a contributing columnist to The Robin Report.
She is the author of five books including her recent mini-book, What Do HENRY’s Want?, which explores the changing face of America’s consumer marketplace. Pam is frequently called on to share new insights with audiences and business leaders all over the world.
Jennifer Patterson Lorenzetti is an independent writer specializing in writing for market research and analysis, industry reports, business and technology coverage, and corporate communications. Her writing has appeared in Chain Store Age, The College Store, HR Magazine, Human Resource Executive, and Private Clubs magazines.
Lorenzetti teaches several advertising disciplines (including marketing, copywriting, professional communications, and history of advertising) at the School of Advertising Art in Ohio.
Lorenzetti founded Hilltop Communications in 1997, and it has quickly grown to serve clients in many different industries. Prior to founding Hilltop Communications, she earned a Master’s degree in higher education administration from Miami University. She is also the author of Fast, Cheap, and Good: Sustainability, One Choice at a Time and Lecture is Not Dead: Ten Tips for Delivering Dynamic Lectures in the College Classroom.
About Paramount Market Publishing
Founded in 1999, Paramount Market Publishing, Inc. is dedicated to publishing books by and for smart professionals. PMP books have consistently picked up on trends related to American consumers and the U.S. economy before these stories make media headlines. Pam’s first book, Why People Buy Things They Don’t Need, was added to the PMP line-up in 2002. More recently in Putting the Luxe Back in Luxury (2010), Danziger forecasts with amazing accuracy the progression of the Great Recession and helps business leaders understand consumers who will play the biggest role in the post-recession economy.