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A new study from Deloitte, the international consulting and financial advisory firm, helps unravel the prevailing mystery of how to market luxury to the millennials. Entitled “Bling it on: What makes a millennial spend more,” it studied millennials and their attitudes and purchase motivations in the luxury market based upon a survey with over 1,000 millennials, […]
Fewer than one-third of U.S. consumers are influenced by social media when making a purchase decision. That was an eye-opening statistic from a new consumer survey conduct among 1,512 U.S. online consumers by Splashlight, a visual content creation company. That pretty much aligned with findings from a 2016 study by Lithium Technologies, a digital engagement platform. In […]
Luxury licensing has suffered from a bad reputation after being overused back in the 20th century. Specifically, luxury brand names often were linked to substandard, poor quality products. Quality is a traditional cornerstone of the luxury brand platform and the old ways of licensing frequently violated those principles. Besides quality issues, luxury brand licensing led […]
The New York Times recently reported on “The Luxury Arms Race: Michael Kors and Coach Target Takeovers.” They wrote, “The global luxury market has long been dominated by three giants – LVMH Moët Hennessy Louis Vuitton, Kering and Richemont. Now, it has two hungry American players with which to contend.” That is Coach and Michael Kors both of […]
Wayfair, the e-commerce home furnishings company, just released its financials for 1H2017. For the six months ending June 30, Wayfair revenues reached $2.1 billion, up 36% from $1.5 billion in the same period last year. Its number of active customers grew impressively as well, from 6.7 million in 1H2016 to 9.5 million this year. And […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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