Archive | All, from most recent

RSS feed for this section

Affluents Will Travel in New Luxury Style This Year

Learn the Prospects and Opportunities for Serving the Luxury Traveler in 2015 At any time about one-half of affluents are planning a vacation within the next six-months, according to a new research study of affluents’ luxury travel plans for 2015, from Unity Marketing.  But this year, consumer uncertainty is creating a challenging environment for travel […]

Christmas Gift Market Hits a Wall and Settles into a ‘New Normal,’ According to New Report from Unity Marketing

Christmas Gift Market Hits a Wall and Settles into a ‘New Normal’ ‘Black Friday’ is bleeding red as the 4Q no longer gets the lion’s share of retail sales May 21, 2015  —Conventional wisdom in retail is that on ‘Black Friday,’ the day after Thanksgiving, the bottom line of retailers’ account books goes from red […]

Comments Off on Christmas Gift Market Hits a Wall and Settles into a ‘New Normal,’ According to New Report from Unity Marketing Continue Reading →

New Report, Art Gallery’s Guide to Marketing Art in New Luxury Style, Reveals How to Confront Disruption in Art Retailing

The traditional business of operating an art gallery has been disrupted, with the number of art galleries down about 25% since 2010, as more consumers buy art online. Unity Marketing has published a new report about today’s art customer and how art galleries can realize confront disruption and achieve greater success in selling art in […]

Comments Off on New Report, Art Gallery’s Guide to Marketing Art in New Luxury Style, Reveals How to Confront Disruption in Art Retailing Continue Reading →

Do the Millionaires Still Live Next Door or Have They Moved? Luxury Marketers Need to Know, says Pam Danziger of Unity Marketing

A new white paper published jointly by Unity Marketing and American Affluence Research Center reveals the demographics of millionaires and debunks 10 myths that impede marketing luxury to this HNW and UHNW affluent consumer segment. February 05, 2015 — Luxury marketers have already met the HENRYs — High Earners Not Rich Yet with incomes $100k-$249.9k — […]

Comments Off on Do the Millionaires Still Live Next Door or Have They Moved? Luxury Marketers Need to Know, says Pam Danziger of Unity Marketing Continue Reading →

Luxury Market Faces a Drought in the USA as Affluents Choose Conscious Consumption, rather than Conspicuous Brands, a new study from Unity Marketing finds

The United States may be in a post-recession period, but many of the consumer values established during the time have become a way of life for affluent consumers, creating headwinds for luxury brands hoping that the market will return to its pre-recession norm. A new style of luxury has taken hold reflected in consumers’ preference […]

Comments Off on Luxury Market Faces a Drought in the USA as Affluents Choose Conscious Consumption, rather than Conspicuous Brands, a new study from Unity Marketing finds Continue Reading →