Beauty industry growth is slowing as consumers turn to “dupes” that mimic premium brands for less. Meg Pryde’s Brandefy has been a leader in developing “dupe culture.”

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Beauty industry growth is slowing as consumers turn to “dupes” that mimic premium brands for less. Meg Pryde’s Brandefy has been a leader in developing “dupe culture.”
E.l.f. Beauty acquired Hailey Bieber’s Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.’s largest acquisition and crucial as E.l.f. growth slows.
Burberry’s global reputation surged in 2025, coinciding with the appointment of Joshua Schulman as CEO and implementation of his “Burberry Forward” strategic plan.
Saks Fifth Avenue has launched a luxury storefront on Amazon. Saks lends Amazon credibility in the luxury market, but Saks’ association with Amazon could hurt its image.
Only 22% of retail CFOs report having a healthy inventory level. With imports to drop sharply through year end, the stage is set for another supply chain crisis.