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leon & lulu

Transform Your Furniture Store into a Shop that POPs!

A shop that POPs! is simply irresistible to customers. It’s a special destination that engages the customers in such a way to make them feel special too.  It magnetically attracts shoppers, made curious about the special experiences and things they will find there.  A shop that POPs! keeps focused on attracting the highest potential shoppers […]

Shops that POP! mini

Make Your Specialty Independent Retail Store Irresistible to Shoppers: Make it a Shop that POPs!

Small is the next big story in retail—small as in independently owned businesses, according to researcher and retail analyst, Pamela N. Danziger of Unity Marketing, In a just-released book, she predicts that  these small businesses will be in the retail “sweet spot” for the next decade, fueled by the desire of the highest-spending customers for new […]

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Retail growth sectors 2015

Looking for Retail Growth? Specialty Independent Retailers Are Poised to Prosper in 2016

Most retailers are relieved now that 2015 is in their rear view mirrors.  It was the worst year in retail since 2009, closing in the red, down .2 percent from previous year, if motor vehicles and food services are excluded.  Unfortunately 2016 doesn’t promise to be much better. Yet amidst the flagging retail industry there […]

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What Do HENRYs Want? cover flat

What Do HENRYs (High-Earners-Not-Rich-Yet) Want? Gain access to the consumer demographic key to your future

Understand the most important, yet overlooked, demographic segment of affluent consumers, the key to the future of the luxury market A new mini-book by Pam Danziger, entitled What Do HENRYs Want?,  uncovers the new demographic segment key to marketing success over the next ten years — the HENRYs.  They are the high-earners-not-rich-yet customers with household […]

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Small Is the Next BIG Story in Retail

A new Unity Marketing white paper reveals the consumer trends turning the high-potential shoppers away from the mall and back to specialty retailers on ‘Main Street’  Shopping malls are becoming the 21st-century version of ghost towns.  While mall owners blame the trend on the closing of anchor stores, like Macy’s, JC Penney and Sears, the […]