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Retailers are struggling with how to compete in this Age of Amazon. To do that, they typically use the 4Ps model of marketing they originally learned. But the Age of Amazon has disrupted the traditional 4Ps approach to marketing based on Product-Price-Placement-Promotion. The way to revolutionize retail and win in the Age of Amazon is […]
The Barbell Effect is a phrase common to investing, where investors split their investment portfolio between startup companies on one end and mature companies on the other. The idea is to balance the weight, and risk, on both ends so the portfolio looks like a barbell. Jim Blasingame, the Small Business Advocate and author of […]
You don’t need to be a marketing genius, as Brent Ridge and Josh Kilmer-Purcell, a.k.a.the Beekman Boys, certainly are, to have a genius marketing idea, like this past holiday season’s “Everyone’s Gifted” promotion from Beekman 1802. All you need is: A clever, memorable concept (i.e. Albert Einstein as the ‘face’ of Beekman’s promotion); Consistently executed […]
“Pay no attention to that man behind the curtain,” says the Wizard in an iconic scene from the classic Wizard of Oz. As Dorothy, Scarecrow, Tin Man and Cowardly Lion stand in awe of the wizard’s image projected on the big screen, complete with pyrotechnic special effects of flashing lights, booming thunder, fire and smoke, […]
Retailers operating garden centers know that success in growing healthy plants depends on fertilizing the garden to provide nutrients and enrich the soil in order to maximize their garden’s yield. So too specialty garden centers and retailers need to fertilize their business with new ideas, innovative concepts and strategies that will help their businesses grow. […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam