Only 40% of womenswear fashion brands are designed by women and only 14% of the 50 major fashion brands are run by women. Women play a supporting, not a leading role in fashion. That has to change.
Archive | Retailers & Retailing
RSS feed for this section
Is Subscription Marketing in Your Plans? Industry Veteran, Georg Richter, Shows the Way
Subscription-based marketing seems like the latest and greatest new business-building idea. With exciting startups showing the way, including companies like Ipsy and Birchbox in beauty, Blue Apron and HelloFresh in meals, Dollar Shave Club and Harry’s for men’s shaving products and Stitch Fix and Trunk Club in fashion, subscription-based marketing appears to be the ticket to […]
Gifting Strategies for Retailers in the Experience Economy
Gifting can be a powerful retailing strategy that will build customer loyalty and repeat business, not to mention the exponential potential it offers retailers to reach out to the gift recipient to come to the store when they also need a gift. Throughout the year people celebrate holidays, occasions, life events and milestones by purchasing […]
People Not Product Are Retailers’ Secret Weapon: Give the Personal Touch
Success at retail today is less about what you sell and more about how you sell it. That’s why people – both the people the retailer serves, i.e. the customers, and the people who do the serving, i.e. retail staff — are the two most critical factors in retail success today. Product is secondary. The […]
The Secret of Story-Based Retailing
In the new experience economy, the very idea of what a store is has changed. It’s transformed from a place for people to buy things into a place where people engage in shopping experiences of discovery and delight where product is the reward they take home. Under this new retail experientially-focused model, the old “product […]
