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Omnichannel is a term losing favor in retail circles. For example, SageBerry Consulting’s Steven Dennis took retailers to task for thinking that omnichannel strategies are the answer for what ails retail.“The problem for far too many retailers is that they still are stuck in their channel-centric thinking and their organizations, metrics, systems and incentives still reflect that,” Dennis wrote.Numerous […]
Everybody in retail knows that their success depends on understanding the customer. And understanding the customer starts with understanding their demographics.Demographics is defined as statistical data describing a population or groups within it. As a result, demographic trends shape the future of the consumer market. Because those trends are linear and predictable, retailers can see […]
With a bigger tax refund in people’s pockets, an early spring and a late Easter giving them plenty of time and opportunity to refresh newly-edited wardrobes, thanks to Marie Kondo’s KonMari teaching, fashion retailers are set for a great spring season.
Brand Finance, the London-based valuation and strategy consultancy, is out with its top 50 list of the world’s most valuable fashion brands. While luxury brands, including watch, jewelry and fashion accessories brands, lead the list in numbers, holding 27 of the top 50 slots, Nike remains the fashion industry leader in brand value.The athletic and sportswear […]
Only 40% of womenswear fashion brands are designed by women and only 14% of the 50 major fashion brands are run by women. Women play a supporting, not a leading role in fashion. That has to change.
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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