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Digital marketing strategies

4 Powerful Digital Marketing Strategies for Retailers

This post is contributed by my Retail Rescue partner, Christopher P. Ramey Most retailers, from locally-owned specialty retailers to the national chains, understand the power and importance of having an omni-channel marketing strategy. Some two-thirds of shoppers research products online before setting foot inside a retail store, according to Retail Dive Consumer Survey. In their […]

Closed store sign

Help for Retailers and Brands that Sell Through Them

Retail is at a tipping point. Don’t be deceived by “fake news” that retail is thriving. Rather, it is undergoing massive restructuring and many retailers and brands are being swept under by the changes. While it’s true that retail sales grew 2.9% during the first half of 2019 — 3.5% including motor vehicles and gas […]

Aerial shot of Manhattan and Macy's

How to Fix the Problem in Department Stores

No two ways about it, department stores are in a heap of trouble. From 2007 to 2018, sales in department stores, excluding discount department stores, declined a whopping 32.4%, dropping from $76.9 billion to $52 billion in 2018. Only stationery and office supply (-47.4%) and bookstores (-40.2%) declined more, according to the Census Department’s Retail […]

Tiffany & Co store front

Tiffany’s Six-Prong Strategic Plan for Growth

Tiffany and Company is still a work in progress, but its leadership is confident it has a strategic plan in place that will lead it to prosper over the long term. Tiffany’s 2019 Q1 results disappointed, with worldwide sales declining 3% to $1 billion and comparable sales off 5%. Net earnings disappointed too, down 12% from […]