New study by Gartner L2 finds RH (a.k.a. Restoration Hardware) is way behind other specialty retailers in digital performance
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A New Model of Retail Metrics: Getting the Numbers Right
As a market researcher, I have always been intrigued by what is known as the “observer effect,” whereby the mere observation of a phenomenon changes the phenomenon observed. I am keenly aware of it when I design a survey instrument. What’s measured takes on the utmost importance, but when the wrong variables are measured, no […]
Vera Bradley Turned Off Main Street onto Wall Street, But It Needs To Turn Back
Just about everyone knows Vera Bradley, even if they don’t know its name. Its iconic patterned, brightly-colored quilted handbags, back packs and travel accessories are beloved by people of all ages, from grade-school kids, tweens and teens, college students and sorority sisters, on-the-go young mothers and her middle-aged mom, to grandmothers. It’s a rare fashion […]
Old Evine Is Now ShopHQ, But It Needs More than a Name Change
Old Evine is new ShopHQ. But the television shopping channel needs more than a name change.
Retailers Need More Sense, as in Multi-Sensory Marketing
While brick-and-mortar retailers wring their hands about the sad state of affairs in physical retail, they may be overlooking the most powerful competitive weapon at their disposal and one that e-commerce retailers cannot replicate: their ability to engage shoppers’ human dimension through their five senses. Shedding light on the power of multi-sensory engagement in retail […]
