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Digital marketing strategies

4 Powerful Digital Marketing Strategies for Retailers

This post is contributed by my Retail Rescue partner, Christopher P. RameyMost retailers, from locally-owned specialty retailers to the national chains, understand the power and importance of having an omni-channel marketing strategy. Some two-thirds of shoppers research products online before setting foot inside a retail store, according to Retail Dive Consumer Survey. In their online […]

Closed store sign

Help for Retailers and Brands that Sell Through Them

Retail is at a tipping point. Don’t be deceived by “fake news” that retail is thriving. Rather, it is undergoing massive restructuring and many retailers and brands are being swept under by the changes.While it’s true that retail sales grew 2.9% during the first half of 2019 — 3.5% including motor vehicles and gas stations […]

Target Self Checkout & Assisted Checkout

Forget Omnichannel Retail and Think Harmonically — Target, Ulta and Best Buy Have

Omnichannel is a term losing favor in retail circles. For example, SageBerry Consulting’s Steven Dennis took retailers to task for thinking that omnichannel strategies are the answer for what ails retail.“The problem for far too many retailers is that they still are stuck in their channel-centric thinking and their organizations, metrics, systems and incentives still reflect that,” Dennis wrote.Numerous […]

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Shopping Mall

Four Demographic Trends Determining Retailers’ Future

Everybody in retail knows that their success depends on understanding the customer. And understanding the customer starts with understanding their demographics.Demographics is defined as statistical data describing a population or groups within it. As a result, demographic trends shape the future of the consumer market. Because those trends are linear and predictable, retailers can see […]

Woman in the spring

Fashion Has Three Trends Driving New Consumer Demand

With a bigger tax refund in people’s pockets, an early spring and a late Easter giving them plenty of time and opportunity to refresh newly-edited wardrobes, thanks to Marie Kondo’s KonMari teaching, fashion retailers are set for a great spring season.