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Fashion Fatigue

15 Ways to Fix Shoppers’ Fashion Fatigue

We’ve all seen the headlines: “Low prices aren’t fun anymore – consumers have reached peak happiness with clothing purchases,” on CNBC and “The ‘retail apocalypse’ is an apparel apocalypse,” on Retail Dive.  After looking around the industry and studying the research and analyst reports, I find the conclusion unequivocal. American consumers are over their love […]

New model retail metrics

A New Model of Retail Metrics: Getting the Numbers Right

As a market researcher, I have always been intrigued by what is known as the “observer effect,” whereby the mere observation of a phenomenon changes the phenomenon observed. I am keenly aware of it when I design a survey instrument. What’s measured takes on the utmost importance, but when the wrong variables are measured, no […]

Store window display

Retailers Need More Sense, as in Multi-Sensory Marketing

While brick-and-mortar retailers wring their hands about the sad state of affairs in physical retail, they may be overlooking the most powerful competitive weapon at their disposal and one that e-commerce retailers cannot replicate: their ability to engage shoppers’ human dimension through their five senses.Shedding light on the power of multi-sensory engagement in retail are […]

Digital marketing strategies

4 Powerful Digital Marketing Strategies for Retailers

This post is contributed by my Retail Rescue partner, Christopher P. RameyMost retailers, from locally-owned specialty retailers to the national chains, understand the power and importance of having an omni-channel marketing strategy. Some two-thirds of shoppers research products online before setting foot inside a retail store, according to Retail Dive Consumer Survey. In their online […]

Closed store sign

Help for Retailers and Brands that Sell Through Them

Retail is at a tipping point. Don’t be deceived by “fake news” that retail is thriving. Rather, it is undergoing massive restructuring and many retailers and brands are being swept under by the changes.While it’s true that retail sales grew 2.9% during the first half of 2019 — 3.5% including motor vehicles and gas stations […]