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Successful brand partnerships are made when it’s a win-win for both brands. That is what the just announced Gap partnership with Kanye West’s Yeezy brand promises. The Gap brand desperately needs a turnaround plan, with global sales falling from $5.3 billion in 2017 to $4.6 billion in 2019. After trying so hard and failing so […]
I recently participated in a retail webinar on wellness. My main message was that retailers limit themselves if they think of wellness just in terms of products consumers use, wear close to their body, put on their skin or decorate their homes with. All retailers, nonessential and otherwise, have been massively disrupted during the nationwide coronavirus […]
In a recent conversation with fellow Forbes.com contributor Steve Dennis, our wide-ranging discussion turned to RH, the company formerly known as Restoration Hardware. “I was at a conference where Gary Friedman talked about these new gallery stores that hadn’t opened yet. And I thought he was crazy,” Dennis said. I had much the same feeling […]
A few weeks ago, Whole Foods CEO John Mackey incited indignation among employees suggesting they should donate paid time off to their fellow workers who suffer prolonged periods out of work due to illness or death in their family. It resulted in a Change.org petition for Amazon, which owns Whole Foods, to give all employees more […]
In retailing, it is easy to observe rapid-fire changes in shoppers’ purchase behavior. A big sale sign brings people in to shop who otherwise would have walked by. A new more convenient or time saving service, like buy online, pick up in store, gets people to switch from the old ways of shopping to new […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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