Call (717) 572-9979 or Email
to consult Pam
During the early days of the pandemic, a new phrase entered our lexicon: essential workers. Defined by the U.S. Department of Homeland Security, “Essential workers are those who conduct a range of operations and services that are typically essential to continue critical infrastructure operations.”Many retail employees fit that definition including those working in grocery stores, […]
As an outerwear brand that promises to protect its wearers against the worst that winter can throw at it, Canada Goose Holdings just reported it’s weathered the worst of the Covid pandemic and come out stronger.Boosted by third quarter 2022 revenues up 26.5% over previous year, Canada Goose is on track to exceed C$1 billion […]
When Prince Charles hosted the recent G-20 event on climate change and the private sector, Julie Wainwright, founder and CEO of The RealReal, was asked to participate in a fashion and sustainability working group. HRH didn’t make the call, but no matter, it was a honor to be so honored.That put the noses out of […]
As a retailer known for rodeo wear, Boot Barn Holdings has been wrangling in its own Wall Street rodeo, trying to ride the current bull market. That chute opened at the end of March 2020, when Boot Barn was trading around $12 to $13 per share. Now it’s trading around $100.It’s had an amazing ride, […]
Patagonia, the outdoor clothing and gear brand, has always marched to its own drummer. From its “Don’t Buy This Jacket” ad in the New York Times, using Black Friday sales not to line its pockets but to give back to environmental causes, and its self-imposed “Earth tax” which donates 1% of all sales to environmental […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam