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Stretching the luxury brand into product ranges beyond their traditional areas of competence is a classic business-building strategy in the luxury market. Through the stretch, they cash in on their reputation in one sphere to extend it into another where they haven’t played before.The strategy is so foundational in luxury that J.N. Kapferer and V. […]
It’s been almost two years to the day since Covid threw retailers and shoppers for a loop. Forced to adapt, both retailers and the shoppers responded remarkably well and as the threat of the pandemic diminished, retail’s 2021 recovery was remarkable as well.Retail sales advanced 14% and it seemed things were returning to normal as […]
In the most recent RH earnings call, CEO Gary Friedman didn’t exactly hit the company’s brakes, but he did take his foot off the accelerator. Still proclaiming 2022 will be the year of new, that newness will be late on arrival.Reporting yearly and fourth-quarter results ending January 29, 2022, the company just met the 32% […]
A remarkable thing happened during and after the pandemic: Jewelry sales went through the roof. Personal consumption of jewelry reached $94.6 billion in 2021, up over 50% from the $62.3 billion spent in 2020, according to the Bureau of Economic Analysis’ (BEA) underlying data.Across the board, American consumers bought a ton of stuff in 2021. […]
Despite dire warnings about product shortages impacting holiday retail sales, American consumers found plenty to satisfy their needs. Retail sales for the year advanced a record 14% year over year, reaching $4.47 trillion excluding autos, auto parts stores and gas stations, reaching a 20 year high.Yes, shoppers have been forced to get used to spot […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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