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Since its inception, Jeff Bezos has been playing the long game at Amazon. He put everyone on notice in his first shareholder letter in 1997: “We believe that a fundamental measure of our success will be shareholder value we create over the long term. We choose to prioritize growth.” Profits took a back seat to […]
When life as we know it came to a stop due to the pandemic, fashion retail, which was already challenged before the pandemic, became one of the hardest hit sectors.Many people didn’t have to report to work, so buying new clothes was put on hold, except for casual comfort wear suited to a stay-at-home lifestyle. […]
In little over a decade, social media has emerged as businesses’ number one way to connect with consumers, according to a new study conducted by Harris Poll for Sprout Social, a social media listening and analytics company.Over 70% of businesses surveyed rely on social media for customer engagement, compared with 61% for email, 27% for […]
As in Dicken’s Tale of Two Cities, when we write the story of retail in 2020 it is going to be the best of times for one group of retailers – those deemed essential – and the worst of times for others – non-essential retailers.Two new studies, one from IBM projecting retail through year-end and […]
No question, every successful entrepreneur has a certain amount of madness and the more successful they are, the madder. Using that measure, Jeff Bezos, who dreamed a bookstore could become the world’s largest retailer, must be the craziest of all as he tops the list as the world’s richest person, just ahead of another mad […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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